Articles and Posts Jul 15, 2018 2 mins 2374 Views 0 Comments 0 Likes A sure sign of a company’s successful digital transformation is when it can leverage data to optimize every area within the enterprise. As Forrester puts it, for a company to realize the return on investment (ROI) of a digital investment, “benefits from digital investments need to be aligned with the business requirements for a specific value chain stage.” All along, data-driven insights need to be tied to measurable gains and real-world business key performance indicators (KPIs). The reality, however, is that data-centric principles are easier to apply in some areas of the business than others. The ethos has certainly taken hold in the development world—with its whole culture around DevOps, continuous delivery (CD), continuous integration (CI) and related agile methodologies that emphasize constant, data-driven experimentation and frequent reassessment and adaptation of plans. Unfortunately, too many companies drop the innovative mindset once things progress to production and customer rollout phases. In doing so, they fail to spread the ROI from digital investments more fully across the organization. In other words, they fail to mount a genuine digital transformation. True digital transformation requires companies apply a stronger, more agile approach to product adjustments across the value chain. Nowhere is this more critical than the need to embrace “full-stack experimentation” to realize business value from the world of data-based product development and testing. Continue reading at DevOps.com Login or Register to download Related Content Rocket DevOps ALM Where Product Managers Can Shine Become a Digital Design Professional - You can start today! Staff Writer Staff writer for Requirements.com, your online expert resources for "All Abour Requirements." Did you like this article? 0 Upvote devops digital transformation experimentation 2018-07-15 Requirements.com All about Requirements 2019-03-24 SuperUser Account Why Digital Transformation Can’t Happen without Experimentation Contributor Staff Writer Comments / Discussions Please login or register to post comments.