Articles and Posts Nov 26, 2021 6 mins 3458 Views 0 Comments 0 Likes This article tackles how successful organizations can use product managers with the right skills as change agents in real digital transformations. The focus is on those product managers who are adept at feature and task prioritization. The pandemic lockdowns and shift to remote work have placed an even greater emphasis on technology and the need for organizations across industries to embark on and success at critical and strategic digital transformations. Of course, embarking in large-scale transformations is one thing, actually succeeding is another story. According to a survey and report from HCL, 35 percent of respondents cited lack of internal capabilities as a major roadblock while 31 percent identified as organization's cultural mindset as a barrier to successful digital initiatvies. "Product professionals (product owners or product managers) are better suited to understand that digital transformation is a continuous, long-term process with iterations that last longer than a mere few weeks or months. They’re data-driven, cross-functional, customer-centric, and open to learning constantly. Organizations must empower these product professionals to bring about actual change." - Ananth Subramanya In this article, Ananth Subramanya tackles the role the product managers can play to help organizations succeed. The following key items are covered: Why only small percentages of digital transformations succeed Why product-centric transformations are better than project-centric How product managers can be the drivers for digital transformations How product managers can use data to help transformations succeed Continue reading at Your Story Login or Register to download Related Content Want to Be a Stellar Product Manager? Find the Right Company… Exenta PLM ProductVision® Did you like this article? 0 Upvote digital transformation product management product manager 2021-11-26 Requirements.com All about Requirements 2021-11-26 Requirements.com Staff Where Product Managers Can Shine Comments / Discussions Please login or register to post comments.